Have you ever wondered about best practices for your church on social media? What to post? When to post? Where to post? How information should be presented on your website to maximize impact? Who uses which social media platform?
Or perhaps you want to know what the big players in online ministry are doing. What churches are doing social media “right” and what does that mean to you and your church?
By the Numbers is a research study based on data from the 100 largest churches in America. This sample group in some capacity is assumed to be attempting cutting-edge digital ministry instead of mimicking everyone else and are viewed as thought leaders. This unexplored area is full of opinions and tricks, but not a foundational, proven strategy supported by data.
There are a few brief social media and website reports for churches, but nothing definitive. Most of what is available is either guesswork or adapted from the business world, which may not correlate unilaterally to the eternal goals of the Church.
By the Numbers compiles recent, relevant data and does the analysis and extrapolating for you. The findings equip ministries that want to succeed online and offline with the necessary tools and strategies.
You’ll discover the truth behind crafting a great digital platform with By the Numbers.
Jeremy Smith
Jeremy Smith is a Christian first, husband and father next, and then a blogger, writer, and social media realist. Besides helping churches Level Up their digital marketing platforms and church tech ministries through the blog and direct consultations, he loves to spend time with his family and serving in the church with infant daycare and marital and pre-marital counseling. He is currently an outpatient clinician at a Colorado Community Behavioral Health Center and previously worked at Youth for Christ/USA as the Social Media Specialist as well as a Youth Ministry Director over the span of more than ten years. He has received his Masters of Arts in Mental Health Counseling from Denver Seminary, Masters of Arts in Family Ministry from Winebrenner Theological Seminary, and Bachelors of Science in Computer Engineering from Ohio Northern University.
This kind of an analytic report for church web presence and social media is so valuable to have and very hard to find. Kudos to Jeremy for doing the data-crunching work. In a world of big data where we can learn so much about people’s and brand’s behavior, this report has the kind of data summary that gives your church a benchmark to know what the norms are out there to inform your specific church’s strategies on the web and social media.