The internet is becoming much more visual. It’s no surprise with the increase in data that people can upload and download we have moved to a more visually focused web. These changes mean that if your church is using the internet for evangelism, discipleship or simply communicating notices with your congregation then you need to use more visual content to simple keep up with the rest of the noise let alone stand out.
There are many tools that can help you do that but one of the most powerful and overlooked networks out there is Instagram. Maybe it’s due to the simplicity and restrictions based on Instagram but this also means that when people use Instagram right, it can be such a powerful tool, and churches are no exception.
Instagram Will Help Your Church Achieve Its Goals
Instagram is a visually focused network which also helps you share content to other platforms as well. It is certainly more than just sharing pictures of your food or selfies. Instagram is both artistic and authentic with users sharing highly stylish photos but also snapshots into their everyday life. This helps churches to open up behinds the scenes and show how normal they are but also show off and declare how powerful our God is.
Instagram is light and friendly with the restrictions in the type of content that can be placed on the site. This makes it a fun place to go unlike many of the social networks which are becoming increasingly serious. This also makes it a great place for first contact with a church or starting point for a deeper discussion. It isn’t as threatening or deep a commitment as reading a long blog post, but a thought provoking quote can lead to a long string of engagements.
But many people don’t know how to use Instagram well. Some people don’t know even the basics of the apps, others don’t know the tools and tricks to take better pictures with their smartphone cameras (or cheat and import top quality production images on to Instagram), still more just don’t know how to develop a good strategy for their churches or organisation to achieve their goals on Instagram. That is if they have ever considered their goals on Instagram.
What’s in the Book?
In 30 days of Instagram for churches we will help you whatever stage you are at with Instagram .
If you don’t know how to use the fundamentals of the app then we’ll cover that in the beginner section.
If you don’t know the tricks for taking a better photo, making people discover your photos or even basic calls to action on Instagram then we’ll cover that in the intermediate section.
If you want some specific activities and a guide for building your churches strategy on Instagram then we’ll cover that in the advance section.
Whatever your skill is or whatever results you and your church want to achieve from Instagram , 30 Days of Instagram for Churches will help you.